Objective

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The objective was to produce a perfect bound booklet showcasing the Chroma Coffee Company and their year-end financials.

Rational

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Chroma Coffee Company emphasized how much they care about company’s employees, customers, and the earth. To show this the report uses overlaying clear plastic sheets to create an image and layered graphics as a way to show the layers of the company. The imagery used focuses on not only the coffee, but the consumer and the baristas who produce and serve the coffee to.

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