The objective of the Dears poster was to promote an upcoming show at the West End Cultural Centre in Winnipeg, MB.
The band members are organized into shards and pieced together to show not only the unity of their voices and instruments, but to also unify the piece. Simple blue for the background brings to focus to the white text which is balanced by the black imagery. The logo for the WECC offsets the darker area in the top right. The headline is under the main singers eye to bring emphasis to her.