The objective was to redesign the logo of the Winnipeg Portage Place Mall to change the public’s opinions of it to be more positive.
The logo was a main part of the redesign; it is made up of four different coloured arrows pointing towards the centre. The colours show the directions of the city as well as diversity that the mall hopes to draw in. They point to a central point, the mall. The slogan to accompany is “the place to be” as a play off of the mall’s name. The logo is paired with the Avenir typeface to keep it clean, welcoming, and open.